Aimee Bida is a digital marketer living in Boston, Massachusetts who lives a holistic life focused on wellness. Curious about health and the focus it has in different cultures, Aimee taught herself about nutrition and got really invested and interested in it. Since then, she's devoured as much as she could and thrown herself full-time into living a better, more sustainable life.
Apps Assisting with Brand Awareness
Digital marketers understand that social media marketing is one of the cornerstones to any good brand strategy. Utilizing social media marketing and using it right can works towards a businesses goals in creating brand awareness and reaching their target audience. It is essential for businesses to understand the long-term effects of doing so as well.
Creating a social media strategy can be difficult, and many companies struggle in figuring out the right social profiles to utilize and how to g...
Wellness in the Workplace
For anyone practicing a more holistic way of living and wanting to incorporate wellness into their everyday lives, the workplace can be a difficult place to do so. But, with the increase of employees wanting a more holistic approach to life, over seventy percent of companies have incorporated wellness programs in their yearly workplace initiatives.
The statistics for implementing a wellness program within a company create a significant decrease in medical costs and an increase in mental healt...
How to Incorporate Meditation in Your Life
Aimee Bida discusses why you should incorporate daily meditation into you life and how to do so.
Creating Sustainability in Marketing
Aimee Bida discusses how marketers can help to create sustainability in being the go between in regards to consumers and businesses.
Digital Marketing Career Paths
Aimee Bida explains some of the most common jobs within the Digital Marketing industry.
Practicing Mindfulness in Your Everyday Life
In practicing a life of wellness, there are many different ways to be more mindful of how you live your day to day life. One way that creates a more conscious way of living is by incorporating meditation into your daily routine. This is not always the most viable way of doing so as many people are constantly busy and don’t necessarily have the time to sit down and meditate regularly.
Psychiatrists who teach and practice wellness living say there are other ways to be mindful when you don’t hav...
Grow Your Business With Content Marketing Strategies
Marketing tactics are the ultimate tool in growing your brand and online presence, especially for startup businesses as well as companies who have hit a growth lull. One of the most effective ways to do so is by using content marketing in your strategy. Content marketing, when done correctly, is a less expensive way to grow your brand online. Not only is it extremely valuable, but it is one of the most accessible digital marketing strategies and the top digital marketing strategy.
The results...
Digital Marketing Tactics for Twitter
Digital marketing has become one of the main ways of marketing for most businesses at this point. Traditional marketing has been pushed to the wayside because of how cost-effective digital marketing has come to be. Social media is a large part of digital marketing strategies because it is one of the primary forms of digital communication and allows us to reach out to multiple target audiences.
Twitter is one of the most significant social media marketing profiles we can utilize because of the...
Benefits of Holistic Healing
Holistic has become a buzzword in the last few years for anyone trying to practice a lifestyle of wellness. There are many holistic ways of living including health, eating, healing, and overall living. Many people have heard of the term ‘holistic healing” but may not know everything that is associated with it. It also can have negative connotations for anyone who doesn’t understand what all it entails. We are going to explore more into holistic health including what it is, what it involves, d...
Digital Marketing Career Paths
Whether you are a recent graduate with a degree in marketing or communications or are looking for the right career path, digital marketing could be the right option for you. Because we are living in the digital age, online marketing is a hot commodity and a vast field to go into. Online marketing offers a broad array of different positions based on your skill set. Whether you are on more of the creative or design side, analytics, or the technical, there is something within online marketing fo...
Health and Wellness of Your Pets
In thinking about the wellness in ourselves, it’s also important to think about the wellness in our pets. For most of us, our pets are family and our best friends, so why wouldn’t we want them to stick around as long as they can and make sure they live a healthy lifestyle? A pets life is not much different from our own, in that they need proper care for them to stay happy and healthy.
One of the biggest things you can do is take the time to research your particular breed of animal. In doing s...
How to Incorporate Meditation in Your Life
The world around us is continuously moving, therefore, we, as humans, are always moving. It’s essential for us to take time for ourselves and slow down these stressful lives we lead. This is where meditation comes into play. The act of meditating releases the everyday stress we are often holding on to, creating a clear mind and healthier body.
Many people may not realize meditation can be done in different forms rather than sitting in a lotus position for hours on end. It’s important to under...
The Role of Design in Marketing
When you’re a marketer, you understand the need and importance of good design tactics and creativity in your marketing tools and materials. Design within marketing creates better branding to help clients create a brand that will attract our target audience. There are many ways in which design enhances marketing and in this article, we will take a look at how you can grab the attention of your target audience and future customers.
Design helps to grab the attention of our audience at first gla...
Importance of Social Impact Strategies
Social impact strategies are essential to the growth and sustainability of a business. Because so many businesses have a direct impact on things such as healthcare, the environment, and employment, it’s vital to their ongoing success to have social impact strategies in place. Of course, nonprofits are the ones setting an example for these strategies, but it’s essential that companies who produce revenue also have a plan in place.
When you begin to grow your business, the social impact should ...
Transform Yourself with Wellness Travel
When you used to hear the term wellness retreat or wellness travel, your mind automatically goes to spa retreats of many types. Wellness travel is being remodeled to include stimulation for the mind and body, involving nature and meditation to create a holistic and total body experience. Traveling to improve your overall wellness can transform your outlook on life and create balance and tranquility in your mental and physical health.
Although spa retreats and travel that includes extensive pa...